Jamaica has been thrust into the international spotlight thanks to an innovative display by Pepsi in New York City’s iconic Times Square. The display, which highlights the island’s beauty and rich culture, has garnered praise from both local and international observers.
Tourism Minister Edmund Bartlett expressed his enthusiasm for the initiative, stating, “We are happy to see Jamaica yet again on the world stage through the featuring of the Pepsi Jamaica stunt in Times Square. It showcases the beauty of our island on an international stage and underscores the importance of our tourism sector. We commend Pepsi for this initiative.”
Luz Tejada, Commercial Director at Pepsi Cola Jamaica, explained the significance of the new campaign: “Our new visual identity brings to life Pepsi’s brand platform ‘Thirsty for More.’ Featuring this stunt on the screens of Times Square demonstrates our commitment to celebrating Jamaica’s rich culture and vibrant tourism industry on a global scale.”
The buzz surrounding the event was amplified by influencers such as Chad Luchey, also known as “Fat Skull,” and Tonaya Wint, who posted teasers on their social media pages, building anticipation for the big reveal.
In a call to action, Pepsi Cola Jamaica has encouraged all members of the Jamaican diaspora to visit Times Square, take photos, and share their experiences on social media. They are urged to wave their flags and show their national pride, further amplifying Jamaica’s presence on the global stage.
This initiative not only highlights Jamaica’s stunning landscapes and vibrant culture but also underscores the island’s significance as a premier tourist destination. With its colourful and dynamic display in one of the world’s busiest and most famous locations, Pepsi has successfully brought a piece of Jamaica to the heart of New York City.
